dmims Chapter 527
Chapter 527
The word "poor!"
seems to have nothing to do with Ma Huateng.
After all, although he has always said to the outside world that he is an ordinary family, in fact, he has never experienced real poverty since he was a child.
On the contrary, it was only after founding Penguin that he realized poverty.
During the most difficult period of the penguins, the whole penguin could even go bankrupt to buy a pack of cigarettes, and the pressure on the server made many people's hair fall down.
Even.
At the beginning, many penguin technological breakthroughs were because they were too poor, so they had to explode into a small universe.
to break through one technical bottleneck after another.
One of the most well-known is Penguin's server technology.
Not to mention leaving home halfway and going to the second-hand market to assemble the server by yourself.
It's just about how to maximize the capacity of the server and maximize the utilization of the server.
Penguins are actually ahead of a lot of people.
And it is precisely because of the fear of poverty that when it is clear that there is no need to worry about funds, Penguin still puts profit first.
At this moment, Ma Huateng said this.
Definitely from the heart.
Because they were really poor, because they were afraid of being poor, they cared more about profit than others, and they valued profit more than others!
Gu Xiu actually understood this very well.
In his previous life, when he was developing his own games, he deeply experienced the feeling that it was difficult to move an inch without money.
Naturally.
Gu Xiu would never laugh at Ma Huateng at such a time.
He didn't qualify.
But....
"Healthy profitability is indeed important for a company, but at the same time of making profits, we also need to have a clear positioning for our goals.
"This is not only to fool the capital, in order to draw a pie for investors, but more importantly, after having a clear positioning, the company's development will skip the confusion stage."
"That's crucial.
Gu Xiu reminded.
Profitability is certainly a good thing, and if the leader of a business doesn't even care about making a profit, that's a really big problem.
But the same.
While making a profit, it's also crucial to have a clear positioning for the business you manage.
After all, if there is no positioning target, it is actually a very dangerous thing for such an enterprise to enter a period of confusion.
Of course, Ma Huateng will not deny this, and immediately said yes, but at the same time he couldn't help but be curious:
"Then boss, what do you think is the positioning of penguins?" "
When you ask me what your positioning is, the first thing you need to know is what our advantages are." "
Penguin's advantage..."Ma Huateng thought for a while and said without hesitation:
"Users!" "
The number of our users is currently the largest number of Internet users in China, and it is also the most sticky Internet user in China.
"That's it. Gu Xiu nodded:
"Then why do you think we can attract so many users and have such a high user stickiness?" "
Our products are good enough?"
This is for sure, and at the same time, because of the efforts and dedication of all the employees of Penguin, this has created Penguin today. Gu Xiu nodded, and then changed his words:
"But what I want to talk about now is not the penguin's product itself, but the penguin's product functions and people's orientation."
"Instant messaging itself is the most widely used software for people after the development of the Internet.
"What we're doing today is making our instant messaging possible, across ages, classes, genders, and a range of thresholds. "
That's our biggest strength.
Ma Huateng nodded repeatedly.
He couldn't help but take out his notebook and record all Gu Xiu's words on it.
"Now that we know that our advantage is that there is no threshold, and at the same time there are no restrictions, then what we need to do next is to continue to go in this direction.
"On this basis, we will continue to deepen our customers, continue to increase the number of our users, and improve our user stickiness.
"So I gave you the advice to start developing Weibo and even make it the biggest user discussion platform now and in the future."
"Because we have that advantage in our own right, we can build on that. "
We will continue to develop our products and continue to diversify our further education.
"Again, at this point, you should be able to understand what our product positioning is, right?"
"Universal, comprehensive and inclusive!" said Mawalteng.
"The answer is correct!" Gu Xiu nodded appreciatively:
"Our biggest advantage is that we can attract more and more users.
"We can let more and more netizens become our users, either actively or passively, and finally convert them into our core users."
"And, crucially, one of the reasons why our products are very inclusive, and our products are positioned for the general public.
"Whether it's a screwman in a factory, a white-collar worker blowing air conditioners in the city, a student who is still in school, or a successful person who has already made a name
for himself..."
"And after determining this positioning, what can be done and what cannot be done, I believe you should be very clear, right?"
"Game, you can't touch!" Ma Huateng replied without hesitation.
When Gu Xiu didn't play games for the penguins before, in fact, Ma Huateng was more or less unwilling in his heart.
But now.
After listening to Gu Xiu's words, he suddenly understood.
Game.
It may indeed bring a lot of profits to penguins, but at the same time, it is also very likely that it will destroy this kind of product positioning!
After thinking about it, Ma Huateng said:
"Now the theory that games are harmful is very loud, especially many students' parents, and they are even more bitter about various game companies.
"And if we develop our own games and make a lot of money, we inadvertently limit our inclusivity.
"Let users subconsciously label us as a cancer with the game!"
"Maybe we can make a profit in the short term, but in the long run, it will slowly limit our target group of users."
"Even..."
"If this development continues, our product positioning will develop towards a younger age and infantilization.
"If this is a multi-party competition, then the next target group is really good, but now that we have the advantage, it is a complete waste of our own great advantage!"
"What we should do more is to continue to be inclusive and continue to develop deeply in the area of online communication."
"Whether it's Penguin's instant messaging, Penguin Space's blog, or even the Weibo we're preparing now, it can all develop in this direction.
"Once successful, all domestic netizens will become our users in the future and will use our products."
"At that point, it will be incredibly easy to make a profit!" is
the person at the helm of the future business empire, this ability to react, and the ability to control the future.
Even Gu Xiu couldn't help but nod secretly.
As he spoke, Ma Huateng suddenly frowned
: "But..."
"Boss, since you think like this, then why do we still have to cooperate with a game company to engage in penguin suits
?" "Isn't that the same, restricting our crowd
?" "Is it?" Gu Xiu shook his head:
"Tolerance always comes first." "
Our users and many gamers are overlapping, is it just for some current non-loyal users, to give up a good advantage?"
Ma Huateng hesitated: "However, this gives the impression of other users..."
Gu Xiu smiled.
"What attitude?"
"We don't make games, we don't make games, and we even advise people not to be addicted to games.
"In the same way, we support the development of the gaming industry. "
This..." Ma Huateng was dumbfounded for a while: "Isn't this selling dog meat on a sheep's head, covering your ears and stealing the bell?"
"But our attitude, after expressing it, is this covering our ears and stealing the bell, or supporting the development of domestic games."
"Then who can tell?".